"Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur.
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple, provides the answers.
"How To Create Uncontested Market Space And Make The Competition Irrelevant"
"The tell-it-like-it-is guide to cleaning up in business, even if your at the end of your roll"
You don't want to compete in the 'red ocean' solely on price and/or features. Innovative companies create 'blue oceans' by truly differentiating themselves from the competition. Kim & Mauborgne provide a planning methodology to to create your own 'blue ocean'.
"The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything"
"Why Some Companies Make the Leap...And Others Don't"
Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner.
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